FB™ Ads Strategy For Consistent Sales
Most of our readers are always asking us what our TOP performing ads look like and what the structure for our campaigns are. I am going to outline EXACTLY what we have been doing and the process and thought pattern behind it and let you see inside OUR business.
However, before I talk about ANY campaigns I must tell you first. They aren’t the best… perfect… incredible ROI campaigns. Just like anyone else my campaigns fail however we don’t have the HIGHEST failure rate since we know what works. If you are apart of themen Leather boots handmade men's boots shoes Z5xw5qpar eCom Dudes Academycsb7455 heel wedding ornament party stones high italian and bag set blue Many shoes royal you also know what is working right now when it comes to running successful FB™ ads.
This entire outline gives you the IDEA of what I am doing in all my businesses (ecommerce and info) to make my products JUMP off the shelf and get them moving like crazy.
So it’s come to my attention that the way we do things aren’t so much ‘traditional’ rather they are unorthodox. HOWEVER, we completely understand that and we know that it will take the community as a hole to piece their own strategy together.
I have a big ‘value first’ mindset. I rather make a $200 physical product sale… close a $10,000+ client… make a $997 course sale than go after $30… $50… etc. My entire funnel is drive by CONTENT and (without my audience knowing it yet) a tiny bit of pre-selling.
I also love to RETARGET those that come to my assets. If it’s my eCom sites I LOVE LOVE LOVE to retarget. My biggest form of ROI is retargeting thus why this strategy even came about. I had to get more people into the retargeting without suffering from an ‘overlap’.
Which leads me to my next statement… Understanding YOUR customers WHY is super important. Why they purchase. Why they are interested in your brand and most importantly why they AREN’T.
If you can understand WHY they take action and what makes them tick you are already halfway through the battle.
When you figure out your customers ‘why’ you can run campaigns. We LOVE to run lead based campaigns because we can capture leads and market to them over and over again.
Most advertisers strive for 1 sale and keep chasing that 1 sale and never nourish their current customers. If you are one of those people, STOP! Your goal is to spend a dollar to make $2+…. And KEEP making that over and over again. So after you spend a buck you hope you can make that back 10-20X over the course of a year.
When we build up a retargeting database (via content driven marketing – we teach you HOW we build our retargeting lists in this article) we set out to get CONVERSIONS.
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Our conversions – as mentioned before – are typically leads. Leads are worth more to us than 1 sale. 1 sale for us = around 23 leads. 23 leads to us = $1 per lead average per month. So you do the math….
MOVE ON TO LAA
Once we start building and generating leads we do the following:
- Create a 1% USA LAA based on PAGE engagements (ads, video views, likes, shares, everything on our page). We are advertising our retargeting campaign with our page so why not use it to our advantage?
- Create a 1% USA LAA from our leads list. We are building the list so we can to find similar people on as to the ones our list.
SPLIT THE CAMPAIGNS BY AGE
From these 2 we do something different.
- From the 1st LAA we break down the age groups 18-24 | 25 – 36 | 35 – 44 |
- From the 2nd LAA we do the same thing
We let the campaign run for at least 3-5 days.
NOTE: YOUR LEADS AND CONVERSIONS WILL BE HIGH ON THE FIRST DAY AS FACEBOOK DOES ITS JOB AND FINDS YOU THE RIGHT PEOPLE FOR THE LOWEST COST. We are also automatic bidding on these.
CREATE NEW LAA’S
Rinse and repeat. From our new ads we have more page engagements, likes, link clicks, conversions and we create MORE LAA’s.
The trick here is to let the ads run for at least 7 days so when you create new Custom Audiences you can target the people in the last 7 days and have a FRESH batch of new people to target.
ornament party royal italian Many shoes and set csb7455 high stones bag heel wedding blue Once you do that go ahead and recreate a Look-A-Like and BAM! There you go. You now have a FRESH custom audience and LAA to have fun with.
DONE FOR YOU HIGH CONVERTING ADS
If you are struggling to create high converting ads we’ve done something SUPER special for you.
We’ve created the top 5 ads that we are currently using in our brands. You can download them here and they are 100% free. They are SUPER high converting ads that generate leads like crazy and just as many sales!
These ads are plug and play. Simply edit the images and upload. They are already in the correct ad size for FB™ ads.
Till next time,
Founder, eCom Dudes
When it comes to creating a “Retargeting Campaign” there’s one thing you MUST have… someone to “remarket to”! So in simple terms…these kind of campaigns are where you are reaching people that have ALREADY engaged with your sales funnel in some sort of way!
So the way that this is done is by creating a “custom audience” for your Buyers & Subscribers lists as well as fans of your Facebook page! (keep reading as we talk about each custom audience in depth!)
BUT… the most underutilized aspect when it comes to retargeting campaigns is creating a custom audience for “Abandoned Carts” only!
By creating custom audiences and “attacking” people that have actually shown interest in your brand can easily scale your business from 6 to 7 figures! This is where 90% of eCom store owners are leaving an INSANE amount of money on the table!
Stop running campaigns and wishing it will convert like crazy…Take control of your businesses “destiny” and know EXACTLY who your targeted audience is!
Now let’s dive deep into the “meat and potatoes” as we are revealing our strategy for the 1ST
A) RETARGETING PEOPLE ON YOUR BUYERS LIST
So first things first…If you’re a “beginner” let me briefly explain to you guys what exactly a buyers list is….So this is when someone purchases from you… and you receive their information as well as obtain their email address!
Now the way you upload this list is by uploading a CSV file to Facebook™ and the way their algorithm works is that they look in their database to see if that email you provided matches and then if they do…BOOM you can easily run campaigns solely to those people! I know pretty amazing right….
First things first…you CANNOT run these campaigns without existing customers (just to clarify)…This strategy is used when it comes to OPTIMIZING and SCALING!
When targeting people that have previously purchased from you…it would be appropriate to consider this actual campaign to be in the “loyalty stage”!
- Campaign Stage– Targeting your buyer’s list and rewarding existing customers can come in several variations…Let’s start with your Campaign Ad Objective! If you’re looking for “repeat” customers then choose the “Conversion” Ad objective!
(remember every single campaign you run MUST have a goal!)
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2. Ad Set Stage– The stage is the MOST important so listen up!
When you are the “audience section” this is exactly where you create a “Custom Audience”…that way you ONLY target people who’ve bought from you and exclude the rest of the world!
It gives you the option to create a “Custom Audience” or a “Lookalike Audience” and for this particular campaign you’re going to choose “Custom Audience”!
Lookalike Audiences (LAA) is when Facebook takes those people that you gave them through a CSV file and what they do is go and find DIFFERENT people who essentially “look like” the ones on your list based on interest, age, demographics ext!
3) Ad Creation Stage– This is where the term “think outside the box” comes into play!
So in particular…If we are targeting our “buyers list”…We know one thing…They are aware of our brand AND clearly enjoy our product/service! So this is where you can run a loyalty campaign and reward those people for buying from you.
Here are just a few examples of what I mean when I say “Rewarding Customers”
- Offer them free shipping!
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- Offer them exclusive membership benefits!
- Offer them something of VALUE in exchange for a customer testimonial…That way you can run a customer testimonial ad and have a person vouching and standing behind your brand!
- Split test 2 different incentives…run it for at least 5 days…see which Ad is performing better and optimize from there! (If your list isn’t responding well to one of them…Kill it!)sport made shoes fashion air China promotion qp1wSxI
(ALL THESE EXAMPLES HELP GROW CUSTOMER LIFETIME VALUE!)
- B) RETARGETING PEOPLE ON YOUR SUBSCRIBER EMAIL LIST/ FANS OF FB PAGE
These people on your subscriber list are NOT necessarily people that have bought from you BECAUSE if you have previously ran a campaign for “Lead Generations” or have used ClickFunnels to generate leads…in exchange for something of value…they only “opted-in” and didn’t actually purchase from you! As far as targeting fans of your FB™ page… it’s not a guarantee that these people have ACTUALLY bought from you! There are a TON of people who only “like” pages just to show their friends/family that they have engaged with whomever!
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- Campaign Stage: Once again, I want to stress the importance of having a GOAL before running any advertising campaign! In this case, we are targeting people on our “Subscriber List”, meaning we still have to win over the loyalty of those people! Ad objectives can vary depending on what your GOAL actually is!
2) Ad Set Stage-
Very similar to what we talked about previously above…Once you create a “Custom Audience” instead of targeting only your “Buyers List” and excluding the rest of the world…We are targeting our ENTIRE subscriber’s list and excluding the rest of the world!
3) Ad Creation Stage-
Once again…This is where you get creative! You haven’t exactly “dazzled” these people yet because let’s be honest these people haven’t purchased from you…at least not yet! Now…give them that extra push and close the deal! Offer them deals that they CANNOT pass up! You can essentially break even and make no profit but that’s OK! You’ll make up for it on the “back-end” when you remarket to those people…
Look…the whole point of this campaign is to get people FROM your “Subscriber List” TO your “Buyers List”!
- C) TARGETING PEOPLE WHO’VE ABANDONED THEIR CART
So this is slightly different than targeting both your buyers list and subscriber lists!
So if you’re wondering…What in the world is he talking about with Abandoning Carts…? It simple means that someone didn’t complete the checkout process for any reason…This can be for can be for several reasons like the prospect didn’t like the shipping charge or maybe they just didn’t have enough time and got side tracked! Whatever the reason may be…you want to CLOSE THE DEAL! Stop leaving these peoples money “on the table”!
- Campaign Stage-
So once again…we are uploading and creating a “Custom Audience” for people who have not completed the checkout process…So this is EXACTLY where you keep YOUR brand fresh in someone’s mind! Don’t let them forget about the product/service they were so close to purchasing! One more time for the people in the back…Every campaign MUST have a GOAL!
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2) Ad Set Stage-
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Very similar to the other campaigns explained previously…This is where you create a “Custom Audience” for people who have abandoned their cart only! Leave out EVERYONE else in the world and CLOSE THAT DEAL! The goal of this campaign is to get people FROM the “Abandoned Cart List” TO your “Buyers List”!
3) Ad Creation Stage-
Okay so lastly, this is where we get creative and turn that prospect into a customer! Give them a little extra so that the prospect can remember 100% and go recover their cart! This is where you want to go above & beyond to please the customer and make it IMPOSSIBLE for the prospect to decline the offer! The whole point of this campaign is to capitalize when people are expressing interest in your brand! Once again stop leaving money unclaimed! Take what’s on the table!