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I remember back in the 1970’s, for me and many of my friends there was a simple choice…

The local youth clubs had a policy of playing 3 punk records, at which point the punks would get up and pogo wildly…

followed by 3 Northern Soul records…

which of course involved lots of talcum powder, backdrops and spins…

and as well as dancing to different music…

each group wore different fashions…

to signify their style.

sequins bags high and gold heel shoes ty0053 match But, for many of us, we lived to get hold of those rare records…

I signed up for several lists which were sent by mail order from all around the country, and paced up and down by the front door waiting for the post to arrive every week from exotic locations…

Ebony Sounds in Leytonstone, Soul Bowl in Kings Lynn, John Manship Rare Records in Baldock…

How many punk or records did they sell?

Not many!

match gold shoes high bags and heel ty0053 sequins But they did make a great living selling those all elusive American label vinyl originals to the soulies!

match high and bags shoes sequins ty0053 gold heel That’s why your list is like gold…

it’s the group of people who have expressed an interest in what you do, collected together in one place, and ready to be educated…

and one great thing that the people on your list have in common is…

they are interested in what you do, and by joining your list they have moved one step closer to buying from you!

Want to see why building your list is so important for your business…

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Building your list for more consistent sales starts with baselining the performance of your current marketing and sales processes (even if you think you don’t have any) so that you can start to “fine tune” and “scale up”, your business…

We created a worksheet to show you how…

Download Measure Your Marketing By Numbers

 

If you want more help with your marketing, please give us a call on +44 01273 607433 or email graham@digitalfreelance.co.uk

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